Written the night before your next launch,
by candlelight, in Nairobi.
Dear founder,
We get it.
Making content for your brand every single day is exhausting. Genuinely, bone-deep, "why-did-I-start-this" exhausting.
You already know you need UGC. Everyone's told you. Your ad account has told you, in the form of rising CPMs and a feed full of competitors who look effortlessly authentic.
So you go looking for creators.
You DM twelve people on Instagram. Four reply. Two ghost you after the rate card. One sends you a video with the wrong product held upside down.
You pay for shipping. You wait five days. You get back three usable seconds.
Meanwhile your competitor posted six videos this week.
And even if the content lands — even if it actually stops the scroll and gets the click — where does that customer go next?
Into an empty inbox. A generic "thanks for your order" email. Silence until the next sale email, three weeks later, to your entire list, about nothing they care about.
One team brings the buyer in. A completely different team — or no team at all — is supposed to keep them.
Somewhere between the ad and the second order, your brand loses the plot.
We call this the content-and-retention gap. It's where perfectly good products go to become one-time purchases.
Here's what we believe, and we'll say it plainly:
Content that gets attention and content that keeps a customer should never be built by two people who've never spoken to each other.
So we built AI Coven to own the whole thing. The scroll-stopping hook. The believable, on-brand UGC — shot with AI, not a stranger's spare bedroom. And the emails and texts that turn one purchase into a habit.
No hiring six creators. No sixteen-tool stack. No creative brief lost in a WhatsApp thread.
One coven. One system. One person who actually picks up the phone.
Whatever stage you're at — first sale, first hundred sales, or trying to stop leaking customers after the first order — it starts with fifteen minutes on a call.
In spellwork & spreadsheets,
Shazzy
Founder, AI Coven